What makes Café San Cayetano different and how does that impact our dreams?

Laura Gonzalez Ospina

**These are our answers for the FedEx Small and Medium Business program. Our company is different because and so much, however, being a classic product in its commercialization and production such as coffee, today it forces us to dissociate and associate ideas, sensations and beliefs in order to incorporate novelties in this competitive market already generate additional experiences that allow our clients to go beyond simple consumption. That is, today coffee is not the coffee that was sold and bought  50 years ago where, for example, packaging mattered little; or the added values that could be obtained from the same,...

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